DESCRIPTION: In 2007, TOMS Shoes was a seven-person startup with a robust resident internship program but they didn’t have a college internship program for students who wanted to be TOMS ambassadors on campus. Upon successfully pitching my idea to build this college internship program, I created the framework that became known as the “Pepperdine Model” and has been replicated throughout hundreds of college campuses. Additionally, I worked with my manager to create an annual “One Day Without Shoes” where we encouraged supporters to walk in someone else’s shoes by not wearing any at all.

The idea took off. Our first One Day Without Shoes saw thousands of people throughout the country participating, received local press coverage, and set course for an annual campaign that continues to this day and has seen millions of participants in countries all around the world.

MY ROLE(S): Internship program designer, promoter, marketer

OUTCOMES:

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• Established the first One Day Without Shoes campaign

• Thousands of participants in the first year across the country

• Led to annual event that’s boasted millions of participants in countries all around the world

• TOMS Shoes’ largest and most visible event to this day